Easiest Way To Rank A Keyword

If you do business online (who doesn’t?), then optimizing your site for search is crucial. Organic search results are an excellent place to advertise to potential buyers and reach new clients.

Unfortunately, a lot of misinformation exists about how to improve your website and build links to it. The following guide covers key points you should address on your website, and the link building methods you can use to drive your rankings higher, increasing the traffic you receive from organic search.

Sound on page SEO builds a solid foundation for your search marketing efforts. Failing to optimize the key areas we are going to cover below will greatly reduce the effectiveness of your link building efforts, costing you time and money.

Speed of your Site

Recently Google received a patent on their site speed ranking algorithm but industry professionals have known it is an important factor for quite some time now. When you are developing a website, the speed of your pages should be a key consideration. Recent coding improvements allow you to have a visually appealing site that still loads quickly so there is no reason for a slow site. If you are hiring a web designer, make sure they take load time into consideration when building your site.The bottom line is a slow site is a low ranking site.

Meta Descriptions and Page titles

Every page on your website should be unique and should have a purpose. The purpose, message, or keyword of each page should be conveyed by the page title. The meta description is a short summary of what the page is about and should boost click-through rates. I like to search my target keyword and read the ad copy for the terms. This gives you several good ideas for page titles and meta descriptions, most of the time they have been tested and optimized. Send your competitors a thank you card for testing and sharing the best variations with you! (Just to clarify you should not copy their ads, just use them to point you in the right direction.)

Alt Text for Images

Most websites have several images, but people often forget to optimize them. Adding alt text to all the images on your site will help Google understand what the image and page is about. While keyword stuffing is a waste of time, including your keyword on at least one image on each page has been correlated with higher search rankings. This is a simple fix, just make sure you add alt text to your images.

If you already have a website or you want to judge just how optimized your pages are, here are some quick questions you should ask yourself about each page you’re working on.

Does my site load quickly?
Is my keyword in page title?
Is my keyword in the URL?
Does each page have a unique meta description?
Is my keyword in the h1, h2, and h3 headings?
Did I include the keyword in a least one image Alt Text?
Does my page have rich media or videos?
Are keyword variations in the body content?
Have I linked out to relevant and authoritative external sources?
Does the page have 500+ words of unique and valuable content?
Are there a ton of grammatical or spelling errors on the page?
Did I include name, address, and phone (NAP) for geo-targeted keyword pages?
Is my page easy to share socially?
Once you have your on page SEO dialed in, the real work begins. Regardless of what you may hear, link building is still one of the most important factors in determining how well a page performs in the SERPs so below I am going to share 5 techniques that will help your site rank higher.